The term “perfume” comes from the Latin “per fumum”, which means through smoke. This is because the priests, to ask for benevolence from the gods, threw perfumed ointments on the braziers, creating a large cloud of perfumed smoke that rose to the sky. Since ancient times, perfume has always been associated with the divine and power, wealth and love, earthly life and the afterlife, in a succession of symbolic meanings that have always emphasized its attractive force and charm beyond the human. When we perceive a fragrance, the odorous molecules enter our olfactory system, stimulating the receptors that transmit signals to the brain, including the area responsible for emotions. This connection between smell and emotions is what makes perfumes capable of influencing our mood. The psychology of perfume explores how smells function as a non-verbal language, providing information that our brain processes and that can influence our behavior. A scent can evoke feelings of joy, peace, or security to such an extent that our olfactory perception has the ability to create deep and lasting memories. Equally important is the fact that 75% of all emotions are triggered by our sense of smell. Fragrances evoke a deep emotional resonance. The ancients used perfumes to reach the soul.

NO.NU. PARFUM COUTURE is a line of niche artistic fragrances that, through the use of selected and pure raw materials, has created perfumes that stand out for their uniqueness, persistence and identity. The two designers, Rajan Tolomei and Alioscia Mussi, wanted to communicate through this exclusive line a dynamic and luxurious ability to interpret fashion through olfactory notes that stand out, leaving the wearer emotionally enthusiastic.

Each fragrance is unisex and is expertly conceived and created by internationally renowned noses. The entire line, made in Italy, depicts the great value for artisanal things that stylists have, since, as they themselves say, they are the fruit of long studies and experience of great master craftsmen.